The Löwenbräu tent is extraordinarily popular with foreign tourists.
Wiggerl Hagn, who ran the tent of the Löwen brewery until 2018, was the most senior landlord at Oktoberfest. Even before taking over the Löwenbräuzelt in 1979, his family served Oktoberfest visitors at Schützenzelt from 1953 on. In 2019, his daughter who has already been his official co-host for years, fully took over after The tent’s longest-serving employee, however, greets his guests even longer: since 1949 a lion above the main entrance has been making sure, that everyone knows, they are drinking “Löööööwenbräääääu”.
The essential look of the tent dates back to 1956, the current building was constructed in 1999. Unfortunately, the traditional paintings on the front were replaced by large windows in 2012. Fortunately, in 2016 a slightly modified facade premiered, at least removing the shabby shutters. Also, the tower was rebuilt in the same year. In 2011 the 16500 light bulbs illuminating the interior were replaced by LEDs.
The Löwenbräu-Festzelt is very popular among tourists. If you are looking for international party people, you may want to give it a shot. In the evening, the music is almost exclusively English-speaking. At times, it may resemble an English pub more than a beer tent.