An already established name returned to the Oide Wiesn in 2017, introducing a completely rebuilt tent and the new concept of a folk singer tent.
As the Oide Wiesn will not take place in 2020, there will also be no Schönheitskönigin.
After the Velodrom transformed itself, following its reintroduction in 2010, into a beer tent, more and more discontent voices could be heard, demanding a replacement. Consequently, in 2017 a new beer took its spot. The new concept was introduced by already well-known hosts: Gerda and Peter Reichert already hosted the Schönheitskönigin (beauty queen) at the first Oide Wiesn in 2011, which was, however, replaced by the Herzkasperl ever since.
The new Schönheitsknönigin not only has a new, wooden tent but is a new type of beer tent. As opposed to the trachten- and folk-dance- and brass-music-oriented Traditionszelt and the less traditional contemporary folk music tent Herzkasperl, the Schönheitskönigin is all about traditional music-hall songs. This is already indicated by the tent’s name, which makes reference to Bally Prell’s classic of the same name.
The Hofbräu beer is served in keferlohers (steins), as known from the other tents at the Oide Wiesn. The menu is supposed to resemble that of a conventional chicken grill. However, in this case, it’s way more extensive and even includes fish dishes of baked potatoes with soy-based cream cheese. After a huge extension in 2019, the tent will seat 1384 guests on the inside and 360 on the outside. Remarkably, waitresses and waiters don’t wear the nowadays seemingly inevitable (but not traditional) lederhosen and dirndl.
Unlike conventional beer tents, a day at the Schönheitskönigin strictly follows the clock. The involved artists were acquired by Jürgen Kirner of the Couplet AG. Each of the different sessions includes a sing-along. For this occasion, the tent even has its own songbook.